As artificial intelligence tools like ChatGPT take over repetitive and descriptive tasks, students should prepare themselves for higher level tasks, said Prof. A. Patrick from the Department of Commerce, Osmania University.
He advised students to sharpen their emotional quotient as that would be a key differentiator in the job market.
Delivering a guest lecture organised by the Department of Journalism & Mass Communication on the ‘Future of Media & Advertising in a Data-driven World’, Prof. Patrick outlined the current trends at the intersection of media, technology and business.
“The technology-based data analytics has emerged as a strategic differentiator and the rise of on-demand platforms has made it harder for media organisations to create broad audiences,” he observed.
The data-driven revolution would change every aspect including audience behaviour, content delivery, and effectiveness, he said.